New Instagram Logo and Look

Instagram has become the global way for individuals and business capture and share images. The Instagram community is made up of over 400 million people expressing their everyday life through photo and this week, the Social Media Platform have made rolled out with version 8.0, which features the evolution of their more ‘traditional’ camera style logo to a sleek and simpler new logo. For the more eagle-eyed Instagramer, the famous rainbow lives on in a gradient in the logo’s background. Below is Instagram’s beautiful short video explaining the logo transition for many graphic designers would drool over.

Together with the new look, the platform has updated the app’s interface with updated icons for their other creative apps: Layout, Boomerang and Hyperlapse and a simpler design puts more focus on your photos and videos. In an announcement by Instagram, they say “Our updated look reflects how vibrant and diverse your storytelling has become.”

The change represents a big leap for the social media giant.

Find out how Web Marketing Matters can enhance your business’ social media strategy. Give us a shout!